Growth Marketer • Patna, India

I’m Pratham Pandey,
a Growth Marketer & Marketing Specialist

I plan and optimize performance campaigns, lead-generation funnels, SEO systems, social content, and automation workflows that help brands grow visibility, leads, and conversions.

Portrait of Pratham Pandey Performance Marketing SEO Lead Gen Automation
2+ Years across growth, social & operations
0Qualified Digital Leads
0Instagram Growth
0ROAS Improvement
0CTR Improvement

about.

I am a Growth Marketer focused on full-funnel execution: campaign planning, audience targeting, creative optimization, lead tracking, SEO, WhatsApp automation, and customer engagement.

My experience includes generating 2800+ qualified digital leads in 9 months, growing an Instagram channel from 5K to 24K followers, improving ROAS by 30%, and improving CTR by 40%.

Growth work is strongest when performance, content, CRM, and customer insight all move in the same direction.

01

experience

PM

Patliputra Motors Pvt. Ltd.

Senior Marketing Executive • Patna • Oct 2025 - Present

Managed performance marketing campaigns for JCB, Ashok Leyland, and VinFast, generating 2800+ qualified digital leads in 9 months through Meta Ads while reducing CPL by 10%.

Optimized audience targeting and campaign creatives, improving ROAS by 30% and CTR by 40%. Also planned offline marketing, handled vendors, improved website UI/UX, implemented WhatsApp API retargeting workflows, and used Zoho CRM for funnel monitoring.

WN

What’s New in Patna

Social Media Strategist • Patna • May 2024 - Aug 2025

Drove 380%+ Instagram growth for What’s New in Patna, growing the channel from 5K to 24K followers through viral hooks, local storytelling, and data-led content planning.

TCS

TCS (Tata Consultancy Services)

Client Service Executive • Varanasi • Mar 2023 - Jun 2023

Managed end-to-end daily operations for 1,100+ applicants, ensuring smooth passport delivery and reliable service execution.

skills.

Performance Marketing Lead Generation SEO Social Media Strategy Brand Communication Market Research Marketing Automation Offline Marketing

skill summary.

  • Meta Ads Management
  • Google Ads
  • Campaign Performance Tracking
  • Conversion Optimization
  • Influencer Marketing
  • WhatsApp Broadcasting
  • Consumer Insights
  • Vendor Management
  • Landing Page Optimization
  • Workflow Automation

certifications.

  • GA4Google Analytics 4 certification / analytics measurement
  • Meta BlueprintMeta advertising and campaign fundamentals
  • Google Ads SearchSearch ads strategy, optimization, and performance tracking
  • Advanced ExcelReporting, data cleanup, analysis, and dashboard-ready workflows

tools.

  • Marketing PlatformsMeta Ads Manager, Meta Business Suite, Google Ads, Zoho CRM
  • Automation & CommunicationAiSensy, WhatsApp Flow, Sinch
  • SEO & WebSEMrush, WordPress
  • Creative ToolsCanva, CapCut
  • ProductivityMicrosoft Office Suite
  • AI & AutomationChatGPT, Gemini, Claude, Grok
02

freelance Projects

Explore with Mitali

SEO
On-page SEOOff-page SEOTechnical SEO

Problem

The brand needed stronger organic discoverability and a clearer SEO foundation.

Solution

Executed complete on-page, off-page, and technical SEO improvements.

Results

Improved search visibility and organic discoverability across priority pages.

CricketHub Shop

Web
WordPressWooCommercePayments

Problem

The shop needed a functional online storefront with products and checkout flow.

Solution

Built the CricketHubShop e-commerce website using WordPress and WooCommerce.

Results

Launched product setup and full payment gateway integration for online sales.

Social Media Marketing

Brands
Content StrategyLead GenerationAudience Engagement

Problem

Multiple local brands needed consistent digital presence and engagement-driven content.

Solution

Handled digital marketing and content strategy for Raj Pet Shop, GG Textiles, Shree Hari Bartan Bandhan, and Beardo Patna.

Results

Supported brand growth, lead generation, and audience engagement across 4 local brands.

Hilo MDC (Bahrain)

Local SEO
Website AuditGoogle Business ProfileSEMrush

Problem

The business had weak local search visibility and was buried on page 12.

Solution

Performed a website audit, optimized Google Business Profile, used SEMrush, recommended blog strategy, and scraped targeted data.

Results

Moved Google Business Profile visibility from 12th page to 1st and improved lead-generation targeting.

EKYAM SOLUTIONS

Election
Personal BrandingContent StrategyReputation

Problem

A public-facing individual needed consistent positioning and reputation management during a high-visibility election period.

Solution

Managed content strategy, audience engagement, online presence, brand consistency, and reputation across social platforms.

Results

Strengthened personal branding and maintained consistent communication across active social channels.

Patliputra Lead Funnel

Growth
Meta AdsZoho CRMWhatsApp API

Problem

Automotive campaigns needed more qualified leads, lower CPL, and better follow-up workflows.

Solution

Optimized Meta Ads, audience targeting, campaign creatives, Zoho CRM tracking, and WhatsApp API retargeting.

Results

Generated 2800+ qualified digital leads in 9 months, reduced CPL by 10%, improved ROAS by 30%, and improved CTR by 40%.

03

social proof

04

highlights

Generated 2800+ qualified digital leads in 9 months through Meta Ads campaigns for automotive brands.

Performance Marketing

Drove 380%+ Instagram growth for What’s New in Patna using local storytelling and data-led content planning.

Social Media Strategy

Let’s grow your next campaign.

Available for performance marketing, SEO, lead generation, social media strategy, campaign optimization, and marketing automation work.